As an artist back on the art scene after a long (8 years) break, I’m constantly amazed and excited by all the new online marketing options. Not just all the Social Media platforms, but in this case specifically I’m loving how you can use Pinterest to develop your artwork.

This is something I am now using as part of my daily art practice, alongside the Social Media posting I do anyway. To that end I have developed a little ritual, and after doing this for a few weeks I realised that it’s been integral part of my developing art process.

Before you can do this properly you’ll need to set yourself up on Pinterest (if you haven’t already) and you can read my blog: Get Started On Pinterest In 3 Simple Steps’ to do that quickly and easily.

5 Ways To Use Pinterest To Develop Your Artwork:

  1. Create and order your boards.

In order to file your findings in such a way you can easily reference later you’ll want to set up some boards. I started with about 5 different more general titled Pinterest boards and expanded out from there.

For Example, my initial boards were:

  • Abstract Paintings I Love.
  • Fine Artists I Love.
  • Mixed Media Inspiration.
  • Pattern Inspiration.

From there I later sub-divided into more niched topics, such as specific artists names and particular techniques.

  1. Use the Pinterest search function daily.

Now you want to ‘train’ the Pinterest Search home feed to show things you might be interested in. Start with picking some of their Topics; you can find this under your ‘Following tab’. You will also have been asked to pick these when you sign up.

I find that I only start out on the home feed as the algorithm has changed recently and no longer shows perhaps exactly what I’m looking for. But it can be an easy place to start out.

Instead I will take a keyword, topic or name and type that into the search bar at the top. Then you have the option to look at ‘All’, ‘Pins’, ‘Pinners’ or ‘Boards’. I will look at Boards or Pins usually. From there you will discover more.

For example if you started with the term: ‘Abstract Red’, you will get a certain result of course. If you like what it shows you then great, if not then try some different search terms till you get a better match for what you wanted.

Next I might look at a couple of ‘Pinners’ who may have that keyword in their title and see what I find there.

  1. Explore the ‘See more’ option.

I love this next step, as I’ve discovered a much richer variety of interesting pins here. This is where I spend most of my time. So how do you get here? Just click on a pin so that it shows up large on your screen. Then see the ‘More like this’ underneath.

Then you can of course keep going doing the same thing. This has enabled me to discover artists I had not heard of or been aware of. Be inspired by what they were doing and discover new ways of creating. Then re-define what I am doing artistically. It’s an on-going process and I love it.

  1. Dive deeper into work you like.

From here I will often create the more niched boards. You can easily then move your pins across from one board to another. Go to a particular board and click on it to open it up. Then click on ‘Move’ and tick all the pins you want to move to a new board. Simple.

At this stage I’m really getting more organised so I can find things more easily later. If you love Pinterest and want to use it also for marketing your art business, as you should do…Then make sure you pin around 10 new pins a day, consistently. 

  1. Click through to websites.

Lastly and really importantly I go over to the artists website, or the source of the pin. This usually gives me more things to pin. I have discovered videos, podcasts and interviews – which has added depth to my learning.

Of course you can hop over to YouTube and search for your chosen artist there, then pin any videos directly.

I would go as far as to say that this process to use Pinterest to develop your artwork has bee a life-changer for me. A last little tip: if you want to develop something more private (perhaps explore a theme you’re not sure about just yet), then you can set your boards to ‘Secret’. So, get out there and explore on Pinterest; install the phone and tablet app so you can pin from anywhere.

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